Creative concept and art direction for the launch of & Other Stories limited capsule collection 2020. The campaign featured Mia Moretti, the musical mastermind and dreamboat DJ, is indulging in a collective daydream. The story revolves around her dreamlike dress-up session that soon turns out to its own party, coming to life in a short music video-esque film.

Global campaign rollout in all channels: Website, Newsletters, Paid and Earned Social Media, Store windows, PR