Strategy, creative concept and Art Direction for & Other Stories’ Single’s day & Black Friday campaign build-up and launch. Disembark on foot towards an unknown destination, with the promise of treasure to be found. Guided only by a compass and map, the hike will uncover new clues and build excitement towards finally reaching the hidden summit of gold.

Rolled out in the Asian market and adapted globally across web, social, newsletters, and in-store materials.