Strategic work and creative concept for & Other Stories’ Pride campaign 2022. & Other Stories celebrated Pride 2022 by lending their platform (both social media and physical stores) to show their support and tell meaningful and uplifting stories from the LGBTQIA+ community during Pride summer.

The takeover was performed by one creative in each of the five key cities: London, Paris, New York, Stockholm & Berlin. To promote their work and tell their stories globally, we collected their self-made material and used our digital channels to promote their local takeovers. They created and curated their own SoMe-contribution to the campaign freely under the theme: The exploration of style, clothes and how one expresses one’s identity through the way we dress.

Global campaign rollout in all channels: Website, Newsletters, Social Media, Store windows, Store experience, Launch event, PR