Creative concept and art direction for & Other Stories collaboration with information designer Giorgia Lupi. In her work, Lupi seeks to humanise data by uncovering the stories behind the numbers and statistics. Lupi collaborated with & Other Stories on a ready-to-wear collection that makes data accessible in a whole new way – by making it wearable on garments that incorporate her hand-drawn data patterns. The patterns are inspired by the lives of three trailblazing women: Ada Lovelace, recognised as the first computer programmer; Rachel Carson, the writer and conservationist who helped pioneer the environmental movement; and Mae Jemison, the physicist and former NASA astronaut who was the first African American woman in space.

Global campaign rollout in all channels: Website, Newsletters, Paid and Earned Social Media, Store windows, Store activation and experience, PR